Organizations continue to adopt social media marketing practices at an increasing rate, yet most still look to create highly measurable social media strategies. In a period of time when budgets are scrutinized and executives seek proven methods over experimental tactics, marketers must utilize the plethora of data available via the web to justify large capital investments on social media marketing. So… What kind of data does exist on the web? How do we measure this data? What kind of insights does this data provide? and How do we create this so-called measurable strategy?
In September, we set out to answer all of these questions in an effort to pave a path for measurable social media strategy development. This white paper covers the importance of creating a measurable campaign, types of data we can measure, how to measure and analyze this data, how we might determine a financial impact of our social media marketing efforts, and much more. I’d love to hear your feedback. Enjoy!