Measuring the Impact of Customer Relationships with Social Media

18 11 2009

A few weeks ago I posted a white-paper, Determining the Impact of Customer Relationships, providing some well researched information on social media measurement and analysis. I also created a slide deck outlining the information in much more digestible format. The deck provides a good outline of the importance of measurement as the web continues on its path toward a widely adopted social communication platform. The presentation also provides a good overview of the type of data the social web provides, how businesses can utilize the data to obtain actionable insights, and how to synthesize those insights into a measurable social media strategy. Some case studies are also provided to outline some good examples of social media success stories. Enjoy!


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