Measuring the Impact of Customer Relationships with Social Media

18 11 2009

A few weeks ago I posted a white-paper, Determining the Impact of Customer Relationships, providing some well researched information on social media measurement and analysis. I also created a slide deck outlining the information in much more digestible format. The deck provides a good outline of the importance of measurement as the web continues on its path toward a widely adopted social communication platform. The presentation also provides a good overview of the type of data the social web provides, how businesses can utilize the data to obtain actionable insights, and how to synthesize those insights into a measurable social media strategy. Some case studies are also provided to outline some good examples of social media success stories. Enjoy!


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Social Media Measurement & Analysis

13 10 2009

Organizations continue to adopt social media marketing practices at an increasing rate, yet most still look to create highly measurable social media strategies.   In a period of time when budgets are scrutinized and executives seek proven methods over experimental tactics,  marketers must utilize the plethora of data available via the web to justify large capital investments on social media marketing.   So… What kind of data does exist on the web? How do we measure this data?  What kind of insights does this data provide? and How do we create this so-called measurable strategy?  

In September, we set out to answer all of these questions in an effort to pave a path for measurable social media strategy development.  This white paper covers the importance of creating a measurable campaign, types of data we can measure, how to measure and analyze this data, how we might determine a financial impact of our social media marketing efforts, and much more.  I’d love to hear your feedback.  Enjoy! 

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